Summary  
This chapter explains how to implement customizable data capture forms, bind form fields to predefined properties, and automate event-driven workflows when those forms are submitted.

General domain of usage  
Marketing automation

Capturing **leads** is essential for any **inbound marketing strategy**.  

Let's walk through **how to create a lead capture form** in HubSpot and set up **automated follow-ups** to engage **new contacts** immediately after they submit their information.

1. From your **HubSpot dashboard**, go to
**Marketing → Lead Capture → Forms**;
2. Click **Create Form** in the **top-right corner**;
3. Choose between:
**Embedded Form** — to place on your **website**;
4. **Standalone Form** — hosted directly on **HubSpot**;
5. Click **Next**.
Forms are essential for gathering lead information and starting your
nurturing process.

Step 1: creating a lead capture form

1. Give your **form** a name (e.g., Newsletter Signup or Ebook
Download);
2. Use the **drag-and-drop editor** to add fields like:
**First Name**;
3. **Last Name**;
4. **Email Address**;
5. **Phone Number** (optional);
6. Enable **Progressive Profiling** to
**gradually collect more info** from **repeat visitors**;
7. Under **Options**, choose **post-submission actions**:
**Show a thank-you message**;
8. **Redirect users to a thank-you page**.

Step 2: customizing the form

## Conclusion
By **creating lead capture forms** and **automating follow-ups**, you can **efficiently engage prospects** at the **peak of their interest**.  

This process helps **streamline lead generation** and enhances your **marketing strategy**.  

Where do you go to create a new form in HubSpot?

What action can you automate after a form submission?

What is Progressive Profiling in HubSpot forms?

How can you embed a HubSpot form on your website?

Adquira uma compreensão sólida das ferramentas de CRM e marketing do HubSpot. Aprenda a gerenciar contatos, criar campanhas, automatizar fluxos de trabalho e analisar o desempenho para impulsionar o crescimento do seu negócio de forma eficaz.


Familiarize-se com as ferramentas e funcionalidades do HubSpot enquanto aprende a configurar sua conta, gerenciar contatos e criar listas eficazes para marketing e relatórios.


Descubra como criar landing pages, campanhas de e-mail e postagens de blog de alto desempenho, enquanto gerencia as mídias sociais por meio das ferramentas intuitivas do HubSpot.

Aprenda a automatizar tarefas repetitivas, nutrir leads e gerenciar negócios utilizando as ferramentas de CRM e fluxos de trabalho do HubSpot para otimizar seus esforços de marketing e vendas.

Explore as avançadas capacidades de automação do HubSpot, integrações com ferramentas de terceiros e opções de personalização para adaptar totalmente a plataforma às necessidades do seu negócio.

Creating Lead Capture Forms and Automating Follow-Ups

Conclusion

1. Where do you go to create a new form in HubSpot?

2. What action can you automate after a form submission?

3. What is Progressive Profiling in HubSpot forms?

4. How can you embed a HubSpot form on your website?