Google Analytics tracks visitor behavior and site performance.

1. Sign Up and Setup: add the provided tracking code to your site's header;
2. Data Collection: begin monitoring user activity through the Analytics dashboard;
3. Set Goals: track key actions, such as form submissions or purchases, to measure success;
4. Integrations: link Google Ads and Search Console for deeper insights into campaigns and search performance;
5. Custom Dashboards: create dashboards to monitor critical KPIs like conversions and traffic sources.

Ongoing analysis ensures continuous improvement, aligning website performance with business objectives.