Notice: This page requires JavaScript to function properly.
Please enable JavaScript in your browser settings or update your browser.Aprenda Setting Up Keyword Monitoring for Social Listening | Engajamento e Monitoramento de Mídias Sociais
Aperfeiçoando o Fluxo de Trabalho em Mídias Sociais com Hootsuite

Setting Up Keyword Monitoring for Social Listening

Deslize para mostrar o menu

Keeping track of relevant keywords and phrases on social media helps you stay informed about what people are saying about your brand and industry. Let's see how to set up keyword monitoring in Hootsuite.

Creating keyword monitoring streams
expand arrow
  1. Go to streams: click More → Streams from your dashboard;
  2. Create a new board: click New Board and select Discover New Content;
  3. Select platform: choose the platform you want to monitor (e.g., Twitter);
  4. Enter keywords: add keywords such as your brand name, common phrases, or relevant hashtags;
  5. Save your stream: monitor results directly from your dashboard.

Best Practices for Keyword Monitoring

  • Use variations: include alternative spellings or phrases to catch all mentions;
  • Avoid commas: separate keywords with spaces instead of commas;
  • Pin important streams: keep priority keyword streams at the top for easy access.

1. What is the primary purpose of keyword monitoring?

2. What should you avoid when entering keywords in Hootsuite?

question mark

What is the primary purpose of keyword monitoring?

Selecione a resposta correta

question mark

What should you avoid when entering keywords in Hootsuite?

Selecione a resposta correta

Tudo estava claro?

Como podemos melhorá-lo?

Obrigado pelo seu feedback!

Seção 3. Capítulo 4

Pergunte à IA

expand

Pergunte à IA

ChatGPT

Pergunte o que quiser ou experimente uma das perguntas sugeridas para iniciar nosso bate-papo

Setting Up Keyword Monitoring for Social Listening

Keeping track of relevant keywords and phrases on social media helps you stay informed about what people are saying about your brand and industry. Let's see how to set up keyword monitoring in Hootsuite.

Creating keyword monitoring streams
expand arrow
  1. Go to streams: click More → Streams from your dashboard;
  2. Create a new board: click New Board and select Discover New Content;
  3. Select platform: choose the platform you want to monitor (e.g., Twitter);
  4. Enter keywords: add keywords such as your brand name, common phrases, or relevant hashtags;
  5. Save your stream: monitor results directly from your dashboard.

Best Practices for Keyword Monitoring

  • Use variations: include alternative spellings or phrases to catch all mentions;
  • Avoid commas: separate keywords with spaces instead of commas;
  • Pin important streams: keep priority keyword streams at the top for easy access.
Tudo estava claro?

Como podemos melhorá-lo?

Obrigado pelo seu feedback!

Seção 3. Capítulo 4
some-alt