Choosing Fonts and Colors

Key Learning Outcomes

After completing this chapter, you will be able to:

• Understand the importance of fonts and colors in web design;
• Select appropriate fonts that enhance readability and complement your brand;
• Choose a color scheme that aligns with your personal style and enhances the visual appeal of your website.

Fonts and colors play a critical role in the overall look and feel of your portfolio website. They can enhance readability, convey your brand's personality, and create a visually appealing experience for your visitors.

Consider the following when choosing fonts

• Readability: Choose fonts that are easy to read on different devices;
• Consistency: Use a limited number of fonts to maintain a cohesive look;
• Style: Select fonts that match the tone and personality of your brand;
• Hierarchy: Use different font sizes and styles to create a visual hierarchy and guide users through your content.

When selecting colors, keep in mind

• Contrast: Ensure there is enough contrast between text and background colors to enhance readability;
• Branding: Choose colors that reflect your brand’s identity;
• Mood: Use colors that evoke the desired emotions and complement your overall design;
• Accessibility: Follow web accessibility guidelines to ensure your site is accessible to all users.

Best Practice Tips

• Consistency: Maintain consistency in your color scheme and font choices throughout your site;
• Balance: Use colors and fonts in a balanced way to avoid overwhelming your visitors;
• Testing: Test your chosen fonts and colors on different devices to ensure they look good everywhere.