Once your account is set up, the next thing you should work on is your profile. When it comes to building an impressive LinkedIn profile, there are some basic factors you need to get right. The video below covers the essentials, including the following aspects:

• Clear self-presentation;

• Strategic content;

• Well-crafted summary with strong examples.

You'll also learn about common mistakes to avoid, like outdated information, poor writing, and unprofessional photos.