Conteúdo do Curso
Product Management Fundamentals
Product Management Fundamentals
Prototyping and Validation
From User Insights to Product Concepts
You've gathered feedback, identified pain points, and mapped the user journey—now it's time to turn insights into product ideas. Focus on refining what matters most before jumping into development.
- Find the patterns: are there common frustrations or requests from users?
- Prioritize needs: what problems are critical to solve first?
- Define key features: what must-have features should be in your first version?
- Activity: review a user persona and write down the top three features that best solve their problem.
Rapid Prototyping Techniques for Product Managers
Prototyping isn't about making things perfect from the start; it's about learning fast and improving continuously. As a Product Manager, you don't need to be a designer, but you should understand how to create and test prototypes efficiently.
- Paper prototyping: quick sketches that help visualize ideas;
- Wireframes: simple layouts focusing on structure, not visuals;
- Clickable prototypes: interactive mockups that simulate the product;
- Wizard of Oz prototyping: fake interactions that mimic a working system.
Collecting User Feedback on Your Prototype
A prototype is only useful if we test it with real users. When launching a new product, assumptions can be risky. Instead of guessing, observe how users interact with the prototype to uncover what works, what confuses them, and what needs improvement.
- Usability testing: watch users complete tasks and note struggles;
- User interviews: ask direct questions about their experience;
- A/B testing: compare different versions and see which performs better;
- Surveys and heatmaps: collect data on engagement and drop-off points.
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