Developing a Content Plan
A content rubric is a structured list of content directions that helps you consistently and effectively address topics aligned with the project's goals, without having to reinvent the wheel every time you create a content plan.
Categories can be divided into the following types:
- Core categories: these are the foundational rubrics that consistently appear and support the brand's identity and messaging;
- Creative categories: these rubrics are more innovative, allowing for creative freedom and flexibility in how the content is presented;
- Series categories: these rubrics focus on series-like content that drives ongoing engagement and encourages followers to expect recurring themes or formats.
How many categories should you have?
- 5-7 core categories;
- 3-5 creative categories;
- 2-4 series categories.
How do you build a content plan?
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A content rubric is a structured list of content directions that helps you consistently and effectively address topics aligned with the project's goals, without having to reinvent the wheel every time you create a content plan.
Categories can be divided into the following types:
- Core categories: these are the foundational rubrics that consistently appear and support the brand's identity and messaging;
- Creative categories: these rubrics are more innovative, allowing for creative freedom and flexibility in how the content is presented;
- Series categories: these rubrics focus on series-like content that drives ongoing engagement and encourages followers to expect recurring themes or formats.
How many categories should you have?
- 5-7 core categories;
- 3-5 creative categories;
- 2-4 series categories.
How do you build a content plan?
Tack för dina kommentarer!
