Ad Performance Optimization: Key Metrics & A/B Testing

PPC Metrics:

• CTR measures ad effectiveness in attracting clicks;

• CPC tracks cost per individual click, influencing budget efficiency;

• CPA evaluates the cost of acquiring new customers, guiding overall campaign improvements.

Optimizing ROI:

• Refine keywords to focus on high-performing, specific terms;

• Test ad copy variations to find the most compelling messages;

• Improve landing pages to ensure alignment with ads and encourage conversions;

• Adjust bids based on performance data to maximize returns.