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Hootsuite Mastery for Social Media Management
course content

Kursinnehåll

Hootsuite Mastery for Social Media Management

Hootsuite Mastery for Social Media Management

1. Getting Started with Hootsuite
Introduction to HootsuiteNavigating the Hootsuite DashboardConnecting Social Media AccountsSetting Up Your Profile and PreferencesChallenge: Set Up Hootsuite and Connect Accounts
2. Creating and Scheduling Content
Composing and Publishing PostsUsing the Hootsuite PublisherCreating and Managing Content TemplatesUsing the Media Library and Canva IntegrationChallenge: Create and Schedule Your First Content Plan
3. Social Media Engagement and Monitoring
Managing Streams and Monitoring ConversationsReplying to Comments and MessagesUsing Team Collaboration ToolsSetting Up Keyword Monitoring for Social ListeningChallenge: Monitor and Engage with Your Audience
4. Exploring Analytics, AI Tools, and Optimization
Using Analytics and AI Tools in HootsuiteOptimizing Post Performance with A/B TestingExploring Hootsuite App IntegrationsChallenge: Optimize Your Next Posts with Hootsuite AIMastering Hootsuite for Social Media Success

book
Optimizing Post Performance with A/B Testing

Want to improve your content performance over time? One of the best ways to do that is through A/B testing. Let's see how to run simple A/B tests in Hootsuite and use the results to optimize your social media strategy.

1. What is the key variable changed between version A and B in an A/B test?

2. When should you compare A/B post results in Analytics?

question mark

What is the key variable changed between version A and B in an A/B test?

Select the correct answer

question mark

When should you compare A/B post results in Analytics?

Select the correct answer

Var allt tydligt?

Hur kan vi förbättra det?

Tack för dina kommentarer!

Avsnitt 4. Kapitel 2

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course content

Kursinnehåll

Hootsuite Mastery for Social Media Management

Hootsuite Mastery for Social Media Management

1. Getting Started with Hootsuite
Introduction to HootsuiteNavigating the Hootsuite DashboardConnecting Social Media AccountsSetting Up Your Profile and PreferencesChallenge: Set Up Hootsuite and Connect Accounts
2. Creating and Scheduling Content
Composing and Publishing PostsUsing the Hootsuite PublisherCreating and Managing Content TemplatesUsing the Media Library and Canva IntegrationChallenge: Create and Schedule Your First Content Plan
3. Social Media Engagement and Monitoring
Managing Streams and Monitoring ConversationsReplying to Comments and MessagesUsing Team Collaboration ToolsSetting Up Keyword Monitoring for Social ListeningChallenge: Monitor and Engage with Your Audience
4. Exploring Analytics, AI Tools, and Optimization
Using Analytics and AI Tools in HootsuiteOptimizing Post Performance with A/B TestingExploring Hootsuite App IntegrationsChallenge: Optimize Your Next Posts with Hootsuite AIMastering Hootsuite for Social Media Success

book
Optimizing Post Performance with A/B Testing

Want to improve your content performance over time? One of the best ways to do that is through A/B testing. Let's see how to run simple A/B tests in Hootsuite and use the results to optimize your social media strategy.

1. What is the key variable changed between version A and B in an A/B test?

2. When should you compare A/B post results in Analytics?

question mark

What is the key variable changed between version A and B in an A/B test?

Select the correct answer

question mark

When should you compare A/B post results in Analytics?

Select the correct answer

Var allt tydligt?

Hur kan vi förbättra det?

Tack för dina kommentarer!

Avsnitt 4. Kapitel 2
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