Summary  
This chapter explains how to apply a structured analysis framework to break a system into its core components (rules, interactions, and user experiences) and use guided feedback exercises to gather insights and formulate targeted design questions for iterative development.

General domain of usage  
Game design

So now that we have some tools at our disposal to understand and analyze games, let us talk about Research as the first stage of the iterative design process. Research is a very important part of the design process - it is what helps us learn about and define the needs of the users which lays the groundwork for then creating solutions to them.

## Applying the MDA Model & Similar Products Research

Analyze a small part of a game using the **MDA Model** and conduct Similar **Products Research** to gain insights into game design, player emotions, and potential improvements. This method helps capture both **structured insights** (MDA Model) and **emotional responses** (Love/Break-Up Letters), leading to deeper **game design understanding** and potential **improvements**.



What is the purpose of research in the iterative design process?

Speldesign är konsten och vetenskapen att skapa engagerande, uppslukande och interaktiva upplevelser. Här behandlas centrala speldesignkoncept, såsom spelararketyper, spelmekanik och design thinking, samt idéutvecklingstekniker, prototypmetoder och teststrategier. Genom en iterativ designprocess får du färdigheter att konceptualisera, förfina och utvärdera spel, oavsett om det gäller datorspel, brädspel eller interaktiva upplevelser. Passar utmärkt för blivande speldesigners, utvecklare eller alla som är nyfikna på de kreativa och analytiska aspekterna av speldesign.

Learn the fundamentals of game design, including what defines a game, its key elements, and the role of a game designer.

Learn how different player archetypes influence game design and shape player experiences. Explore the MDA Framework to understand how mechanics, dynamics, and aesthetics work together to create engaging gameplay.

Generate ideas with Brainstorming and Crazy 8, challenge assumptions with The Worst Possible Idea, and refine concepts using Structured Ideation Techniques.

Explore different types of prototypes, create quick iterations with rapid prototyping, map player experiences using user journey mapping, and simulate interactions with Wizard of Oz-ing.

Assess game design with heuristic evaluation, gather insights through the think-aloud protocol, and collect player feedback using interviews and questionnaires.

Similar Products Research

Applying the MDA Model & Similar Products Research

MDA Model Analysis