Developing a Content Plan

A content rubric is a structured list of content directions that helps you consistently and effectively address topics aligned with the project's goals, without having to reinvent the wheel every time you create a content plan.

Categories can be divided into the following types:

1. Core categories: these are the foundational rubrics that consistently appear and support the brand’s identity and messaging;
2. Creative categories: these rubrics are more innovative, allowing for creative freedom and flexibility in how the content is presented;
3. Series categories: these rubrics focus on series-like content that drives ongoing engagement and encourages followers to expect recurring themes or formats.

How many categories should you have?

• 5-7 core categories;
• 3-5 creative categories;
• 2-4 series categories.

How do you build a content plan?