Зміст курсу
Social Media Manager From Zero to SMM Hero
Social Media Manager From Zero to SMM Hero
1. Introduction to Social Media Marketing
2. Mastering Social Media Analysis
3. Strategic Content Planning for Social Media Success
4. Mastering Creativity in Social Media Marketing
5. Strategic Advertising on Social Media
6. Mastering Community Building in Social Media
7. Mastering Advanced Social Media Marketing
Developing a Content Plan
A content rubric is a structured list of content directions that helps you consistently and effectively address topics aligned with the project's goals, without having to reinvent the wheel every time you create a content plan.
Categories can be divided into the following types:
- Core categories: these are the foundational rubrics that consistently appear and support the brand’s identity and messaging;
- Creative categories: these rubrics are more innovative, allowing for creative freedom and flexibility in how the content is presented;
- Series categories: these rubrics focus on series-like content that drives ongoing engagement and encourages followers to expect recurring themes or formats.
How many categories should you have?
- 5-7 core categories;
- 3-5 creative categories;
- 2-4 series categories.
How do you build a content plan?
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