Setting up Billing, Permissions, and Business Settings

Your campaigns won't get far without a properly configured admin setup. In this chapter, you'll finalize your billing, add users with the right access, and check account settings to ensure your Google Ads environment is secure and scalable.

Before launching campaigns, it's essential to make sure the admin side of your Google Ads account is properly configured.

Billing Setup

Head to the top menu → Billing → Settings.

Here's what you'll need to do:

• Choose your payment method:

  • Manual payments: you prepay your account balance before ads run;
  • Automatic payments: ads run, then Google charges you after reaching your billing threshold.

• Add your payment details:

  • Use a business credit or debit card to earn points or cashback;
  • Ensure your billing country matches your business registration — otherwise, you may face verification issues.

• Add business information for invoicing.

Managing User Permissions

Go to Admin → Access & Security.

You can invite teammates, clients, or contractors with different permission levels:

Best Practice:

• Always apply the least necessary level of access;
• Regularly remove inactive users to protect account security.

Business Settings Review

Before launching any ads, double-check these key areas:

1. Account Name & Time Zone

These can't easily be changed later, so make sure they reflect your organization's setup.

2. Email Preferences

You can disable unnecessary alerts (like policy updates or marketing emails) but keep performance and billing notifications active.

3. Linked Accounts

Verify that your connected platforms are synced correctly:

• Google Analytics 4 (GA4);
• YouTube Channel;
• Google Tag Manager;
• CRM or Data Tools (HubSpot, Salesforce, etc.).