Notice: This page requires JavaScript to function properly.
Please enable JavaScript in your browser settings or update your browser.
Вивчайте Ad Performance Optimization: Key Metrics & A/B Testing | Mastering Pay-Per-Click (PPC) Advertising
Introduction to Digital Marketing

bookAd Performance Optimization: Key Metrics & A/B Testing

PPC Metrics:

  • CTR measures ad effectiveness in attracting clicks;
  • CPC tracks cost per individual click, influencing budget efficiency;
  • CPA evaluates the cost of acquiring new customers, guiding overall campaign improvements.

Optimizing ROI:

  • Refine keywords to focus on high-performing, specific terms;
  • Test ad copy variations to find the most compelling messages;
  • Improve landing pages to ensure alignment with ads and encourage conversions;
  • Adjust bids based on performance data to maximize returns.

Все було зрозуміло?

Як ми можемо покращити це?

Дякуємо за ваш відгук!

Секція 7. Розділ 4

Запитати АІ

expand

Запитати АІ

ChatGPT

Запитайте про що завгодно або спробуйте одне із запропонованих запитань, щоб почати наш чат

Awesome!

Completion rate improved to 2.17

bookAd Performance Optimization: Key Metrics & A/B Testing

Свайпніть щоб показати меню

PPC Metrics:

  • CTR measures ad effectiveness in attracting clicks;
  • CPC tracks cost per individual click, influencing budget efficiency;
  • CPA evaluates the cost of acquiring new customers, guiding overall campaign improvements.

Optimizing ROI:

  • Refine keywords to focus on high-performing, specific terms;
  • Test ad copy variations to find the most compelling messages;
  • Improve landing pages to ensure alignment with ads and encourage conversions;
  • Adjust bids based on performance data to maximize returns.

Все було зрозуміло?

Як ми можемо покращити це?

Дякуємо за ваш відгук!

Секція 7. Розділ 4
some-alt