Зміст курсу
Introduction to Digital Marketing
Introduction to Digital Marketing
2. Strategic Channel Planning and Customer Journey Mapping
3. Mastering Website & Landing Page Optimization for Conversions
4. Mastering Strategic Brand Communication & Content Optimization
5. Mastering Social Media & Community-Driven Marketing
Introduction to Social Media PlatformsStrategies for Audience Engagement and Brand BuildingBuilding and Engaging Online CommunitiesUGC, Affiliate, and Influencer MarketingCase Study: How Apple Built a Loyal Brand CommunitySocial Media Analytics & Performance OptimizationCreating a Social Media CampaignQuiz: Social Media Marketing Mastery
7. Mastering Pay-Per-Click (PPC) Advertising
Ad Performance Optimization: Key Metrics & A/B Testing
PPC Metrics:
CTR measures ad effectiveness in attracting clicks;
CPC tracks cost per individual click, influencing budget efficiency;
CPA evaluates the cost of acquiring new customers, guiding overall campaign improvements.
Optimizing ROI:
Refine keywords to focus on high-performing, specific terms;
Test ad copy variations to find the most compelling messages;
Improve landing pages to ensure alignment with ads and encourage conversions;
Adjust bids based on performance data to maximize returns.
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