Effective engagement and monitoring are crucial for maintaining a strong social media presence. In this challenge, you will set up a stream to monitor brand mentions and competitor activity and then respond to at least three comments or messages. Let's ensure you stay connected with your audience!

Step 1: Set Up Your Monitoring Stream

• Go to the Streams tab from your dashboard;

• Click New Board and name it Brand Monitoring ;

• Select your preferred social network (like Twitter or Facebook);

• Add the following streams:

  • Mentions : to track any brand mentions;

  • Keyword search : enter relevant brand or product keywords;

  • Competitor activity : track mentions of your competitors.

Step 2: Monitor Brand Mentions and Comments

• Check your streams regularly for any brand mentions or keyword matches;

• Spot potential customer feedback or questions that require a response.

Step 3: Engage with Your Audience

• Click on a mention or comment to view the full message;

• Hit Reply and draft a thoughtful, personalized response;

• Acknowledge positive feedback with a like or emoji reaction ;

• Address negative feedback with professionalism and offer support if needed.

Step 4: Track Competitor Mentions

• Use your Competitor Activity stream to monitor how audiences are reacting to competitors;

• Take note of strategies that are working well for your competitors.