Setting Up Keyword Monitoring for Social Listening

Keeping track of relevant keywords and phrases on social media helps you stay informed about what people are saying about your brand and industry. Let's see how to set up keyword monitoring in Hootsuite.

Best Practices for Keyword Monitoring

• Use variations: include alternative spellings or phrases to catch all mentions;

• Avoid commas: separate keywords with spaces instead of commas;

• Pin important streams: keep priority keyword streams at the top for easy access.