Hootsuite Mastery for Social Media Management

Зміст курсу

Hootsuite Mastery for Social Media Management

1. Getting Started with Hootsuite

Introduction to Hootsuite Navigating the Hootsuite Dashboard Connecting Social Media Accounts Setting Up Your Profile and Preferences Challenge: Set Up Hootsuite and Connect Accounts

2. Creating and Scheduling Content

Composing and Publishing Posts Using the Hootsuite Publisher Creating and Managing Content Templates Using the Media Library and Canva Integration Challenge: Create and Schedule Your First Content Plan

3. Social Media Engagement and Monitoring

Managing Streams and Monitoring Conversations Replying to Comments and Messages Using Team Collaboration Tools Setting Up Keyword Monitoring for Social Listening Challenge: Monitor and Engage with Your Audience

4. Exploring Analytics, AI Tools, and Optimization

Using Analytics and AI Tools in Hootsuite Optimizing Post Performance with A/B Testing Exploring Hootsuite App Integrations Challenge: Optimize Your Next Posts with Hootsuite AI Mastering Hootsuite for Social Media Success

Setting Up Keyword Monitoring for Social Listening

Keeping track of relevant keywords and phrases on social media helps you stay informed about what people are saying about your brand and industry. Let's see how to set up keyword monitoring in Hootsuite.

Best Practices for Keyword Monitoring

Use variations: include alternative spellings or phrases to catch all mentions;
Avoid commas: separate keywords with spaces instead of commas;
Pin important streams: keep priority keyword streams at the top for easy access.

1. What is the primary purpose of keyword monitoring?

2. What should you avoid when entering keywords in Hootsuite?

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Зміст курсу

Hootsuite Mastery for Social Media Management

1. Getting Started with Hootsuite

Introduction to Hootsuite Navigating the Hootsuite Dashboard Connecting Social Media Accounts Setting Up Your Profile and Preferences Challenge: Set Up Hootsuite and Connect Accounts

2. Creating and Scheduling Content

3. Social Media Engagement and Monitoring

4. Exploring Analytics, AI Tools, and Optimization

Setting Up Keyword Monitoring for Social Listening

Best Practices for Keyword Monitoring

Use variations: include alternative spellings or phrases to catch all mentions;
Avoid commas: separate keywords with spaces instead of commas;
Pin important streams: keep priority keyword streams at the top for easy access.

1. What is the primary purpose of keyword monitoring?

2. What should you avoid when entering keywords in Hootsuite?

Все було зрозуміло?

Дякуємо за ваш відгук!

Секція 3. Розділ 4