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Learn Challenge: Retention Matrix | Retention and Churn Analysis
SQL for Product Analysts

bookChallenge: Retention Matrix

Task

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You are analyzing user retention by signup cohorts. Your goal is to summarize how many users from each signup cohort return in each subsequent week after their signup date.

Write a SQL query that:

  • For each user cohort, defined by users.signup_date, calculates the number of distinct users who logged in during each week after their signup date.
  • Outputs the following columns:
    • cohort_start: the signup_date of the cohort;
    • week_number: the number of weeks after signup (0 for the signup week);
    • retained_users: the count of distinct users active in that week.
  • Uses only the provided users and logins tables.
  • Orders results by cohort_start and week_number.

This matrix will help you visualize retention trends by cohort and week. Do not use the exact code from the examples above, but apply the same concepts to solve the task.

Solution

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SectionΒ 2. ChapterΒ 6
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bookChallenge: Retention Matrix

Swipe to show menu

Task

Swipe to start coding

You are analyzing user retention by signup cohorts. Your goal is to summarize how many users from each signup cohort return in each subsequent week after their signup date.

Write a SQL query that:

  • For each user cohort, defined by users.signup_date, calculates the number of distinct users who logged in during each week after their signup date.
  • Outputs the following columns:
    • cohort_start: the signup_date of the cohort;
    • week_number: the number of weeks after signup (0 for the signup week);
    • retained_users: the count of distinct users active in that week.
  • Uses only the provided users and logins tables.
  • Orders results by cohort_start and week_number.

This matrix will help you visualize retention trends by cohort and week. Do not use the exact code from the examples above, but apply the same concepts to solve the task.

Solution

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Everything was clear?

How can we improve it?

Thanks for your feedback!

SectionΒ 2. ChapterΒ 6
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