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Learn Challenge: Campaign Comparison Visualizer | Reporting and Visualization for Clients
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Python for Digital Agencies

bookChallenge: Campaign Comparison Visualizer

Clear visual comparisons are essential when presenting campaign results to clients. Being able to quickly and effectively illustrate the differences between two campaigns helps clients understand which strategies are performing better and where improvements can be made. Side-by-side bar charts are especially useful for this purpose, allowing you to highlight key metrics such as impressions, clicks, and conversions in an easy-to-interpret format. This approach ensures that your insights are both memorable and actionable during client meetings.

Task

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Create a script that generates a side-by-side bar chart comparing two campaigns' impressions, clicks, and conversions. Use the provided hardcoded data for both campaigns. The chart should display the metrics for both campaigns side by side with clear labels and a title suitable for client presentation.

  • Plot a side-by-side bar chart for the metrics Impressions, Clicks, and Conversions for both campaigns.
  • Use the lists campaign_a and campaign_b for the metric values.
  • Label the x-axis with the metric names and the y-axis with "Count".
  • Add a legend to distinguish between the two campaigns.
  • Add a title to the chart.

Solution

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SectionΒ 3. ChapterΒ 5
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bookChallenge: Campaign Comparison Visualizer

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Clear visual comparisons are essential when presenting campaign results to clients. Being able to quickly and effectively illustrate the differences between two campaigns helps clients understand which strategies are performing better and where improvements can be made. Side-by-side bar charts are especially useful for this purpose, allowing you to highlight key metrics such as impressions, clicks, and conversions in an easy-to-interpret format. This approach ensures that your insights are both memorable and actionable during client meetings.

Task

Swipe to start coding

Create a script that generates a side-by-side bar chart comparing two campaigns' impressions, clicks, and conversions. Use the provided hardcoded data for both campaigns. The chart should display the metrics for both campaigns side by side with clear labels and a title suitable for client presentation.

  • Plot a side-by-side bar chart for the metrics Impressions, Clicks, and Conversions for both campaigns.
  • Use the lists campaign_a and campaign_b for the metric values.
  • Label the x-axis with the metric names and the y-axis with "Count".
  • Add a legend to distinguish between the two campaigns.
  • Add a title to the chart.

Solution

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Everything was clear?

How can we improve it?

Thanks for your feedback!

SectionΒ 3. ChapterΒ 5
single

single

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