Not every social media platform is right for every business. Choosing the **right** platforms and **aligning strategies** with your client's budget ensures that resources are used effectively to **maximize impact**.

This chapter breaks down platform strengths, audience demographics, and best practices for budget allocation.


### Key Points:
 - Every social media platform serves a **different audience** and **purpose**, so it's important to choose wisely;
 - **LinkedIn** is ideal for B2B businesses, while **Instagram** and **TikTok** work well for visual brands;
 - **Facebook** is great for community-building, **YouTube** for long-form storytelling, and **Pinterest** for inspiration-driven shopping;
 - Smaller budgets should focus on **organic engagement**, while larger budgets can invest in **paid ads** and **influencer marketing**;
 - **ROI-driven** decisions ensure marketing dollars are spent on strategies that yield the best results.


What ensures marketing dollars are spent effectively?

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Platform Selection and Budget Alignment

Key Points:

Awesome!

Platform Selection and Budget Alignment

Key Points: