A strong social media strategy is what separates brands that randomly post from those that generate **real engagement, leads**, and **sales**. Without a strategy, businesses waste time and effort on content that doesn't drive **meaningful results**.

In this chapter, we'll cover how to set **clear goals**, align **short-term** tactics with **long-term** business objectives, and track **key performance metrics** to refine your strategy over time.


### Key Points:
 - A **social media strategy** provides direction, ensuring every action supports a business goal;
 - Setting **SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound)** keeps campaigns focused and results-driven;
 - **Brand awareness, engagement**, and **conversions** are the three primary social media objectives;
 - Every campaign should have measurable metrics to **track performance** and **optimize results**;
 - Use tools like Vista Social to help monitor **reach, engagement**, and **conversions** efficiently.


Which of the following is NOT a component of SMART goals?

What are the three primary social media objectives?

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Creating a Winning Social Media Strategy

Key Points:

1. Which of the following is NOT a component of SMART goals?

2. What are the three primary social media objectives?

Awesome!

Creating a Winning Social Media Strategy

Key Points:

1. Which of the following is NOT a component of SMART goals?

2. What are the three primary social media objectives?