Course Content
SMM Agency from Scratch
SMM Agency from Scratch
Creating a Winning Social Media Strategy
A strong social media strategy is what separates brands that randomly post from those that generate real engagement, leads, and sales. Without a strategy, businesses waste time and effort on content that doesn't drive meaningful results.
In this chapter, we'll cover how to set clear goals, align short-term tactics with long-term business objectives, and track key performance metrics to refine your strategy over time.
Key Points:
A social media strategy provides direction, ensuring every action supports a business goal;
Setting SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) keeps campaigns focused and results-driven;
Brand awareness, engagement, and conversions are the three primary social media objectives;
Every campaign should have measurable metrics to track performance and optimize results;
Use tools like Vista Social to help monitor reach, engagement, and conversions efficiently.
1. Which of the following is NOT a component of SMART goals?
2. What are the three primary social media objectives?
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