A strong social media strategy is what separates brands that randomly post from those that generate real engagement, leads, and sales. Without a strategy, businesses waste time and effort on content that doesn't drive meaningful results.

In this chapter, we'll cover how to set clear goals, align short-term tactics with long-term business objectives, and track key performance metrics to refine your strategy over time.

Key Points:

• A social media strategy provides direction, ensuring every action supports a business goal;
• Setting SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) keeps campaigns focused and results-driven;
• Brand awareness, engagement, and conversions are the three primary social media objectives;
• Every campaign should have measurable metrics to track performance and optimize results;
• Use tools like Vista Social to help monitor reach, engagement, and conversions efficiently.