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SMM Agency from Scratch
course content

Course Content

SMM Agency from Scratch

SMM Agency from Scratch

1. Introduction to Social Media Marketing
What is Social Media Marketing?Overview of Social Media PlatformsSocial Media Trends and Industry Landscape
2. Foundations of a Social Media Marketing Agency
What is a Social Media Marketing Agency?Choosing Your NicheCrafting Your Value PropositionSetting Goals and Expectations
3. Building Your Business
Business Setup EssentialsPricing Structures and PackagesTools and TechnologyDeveloping a Social Media WorkflowHow to Use Templates in ClickUp
4. Social Media Strategies and Services
Creating a Winning Social Media StrategyDefining and Understanding Your Target AudiencePlatform Selection and Budget AlignmentCrafting High-Impact ContentMastering the Content CalendarPaid Advertising on Social MediaBuilding a Strategy Roadmap and Content Calendar
5. Running Campaigns for Clients
Onboarding New ClientsExecuting CampaignsReporting and TransparencyPractical Exercise: Creating a Client Dashboard in ClickUp
6. Finding and Landing Clients
Identifying Your Ideal ClientClient Outreach and NetworkingBuilding a Portfolio and Case StudiesUnderstanding the Sales Call ProcessCreating a Winning Client Proposal That Closes Deals
7. Scaling Your SMMA
Hiring and OutsourcingOnboarding & Training for Long-Term SuccessExpanding Your Services & Increasing RevenueCreating SOPs for a Smooth-Running SMMA
8. Long-Term Growth and Sustainability
Staying Ahead of Industry TrendsBuilding Authority in Your NicheOvercoming Challenges
9. Wrapping Up and Resources
Shifting from Freelancer to CEOMastering High-Ticket Client AcquisitionCrisis Management & Handling Difficult ClientsBringing It All Together – Your Path to SMMA Success

book
Onboarding & Training for Long-Term Success

Hiring a team is one thingβ€”getting them up to speed is another. Without proper onboarding and training, even the most skilled hires can struggle, leading to inefficiencies and frustration. A well-structured onboarding process sets clear expectations, reduces mistakes, and helps new hires integrate smoothly into your agency.

This chapter outlines how to create a structured onboarding system, implement SOPs, and use a 30-60-90 day plan to set up new hires for success.

Key Points:

  • Onboarding ensures new hires understand your agency's workflows and expectations;

  • Standard Operating Procedures (SOPs) create consistency and improve efficiency;

  • A 30-60-90 day plan helps new hires gradually build confidence and take ownership;

  • Regular 1:1 check-ins provide feedback and prevent issues before they escalate.

question mark

What is the primary purpose of onboarding?

Select the correct answer

Everything was clear?

How can we improve it?

Thanks for your feedback!

SectionΒ 7. ChapterΒ 2

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course content

Course Content

SMM Agency from Scratch

SMM Agency from Scratch

1. Introduction to Social Media Marketing
What is Social Media Marketing?Overview of Social Media PlatformsSocial Media Trends and Industry Landscape
2. Foundations of a Social Media Marketing Agency
What is a Social Media Marketing Agency?Choosing Your NicheCrafting Your Value PropositionSetting Goals and Expectations
3. Building Your Business
Business Setup EssentialsPricing Structures and PackagesTools and TechnologyDeveloping a Social Media WorkflowHow to Use Templates in ClickUp
4. Social Media Strategies and Services
Creating a Winning Social Media StrategyDefining and Understanding Your Target AudiencePlatform Selection and Budget AlignmentCrafting High-Impact ContentMastering the Content CalendarPaid Advertising on Social MediaBuilding a Strategy Roadmap and Content Calendar
5. Running Campaigns for Clients
Onboarding New ClientsExecuting CampaignsReporting and TransparencyPractical Exercise: Creating a Client Dashboard in ClickUp
6. Finding and Landing Clients
Identifying Your Ideal ClientClient Outreach and NetworkingBuilding a Portfolio and Case StudiesUnderstanding the Sales Call ProcessCreating a Winning Client Proposal That Closes Deals
7. Scaling Your SMMA
Hiring and OutsourcingOnboarding & Training for Long-Term SuccessExpanding Your Services & Increasing RevenueCreating SOPs for a Smooth-Running SMMA
8. Long-Term Growth and Sustainability
Staying Ahead of Industry TrendsBuilding Authority in Your NicheOvercoming Challenges
9. Wrapping Up and Resources
Shifting from Freelancer to CEOMastering High-Ticket Client AcquisitionCrisis Management & Handling Difficult ClientsBringing It All Together – Your Path to SMMA Success

book
Onboarding & Training for Long-Term Success

Hiring a team is one thingβ€”getting them up to speed is another. Without proper onboarding and training, even the most skilled hires can struggle, leading to inefficiencies and frustration. A well-structured onboarding process sets clear expectations, reduces mistakes, and helps new hires integrate smoothly into your agency.

This chapter outlines how to create a structured onboarding system, implement SOPs, and use a 30-60-90 day plan to set up new hires for success.

Key Points:

  • Onboarding ensures new hires understand your agency's workflows and expectations;

  • Standard Operating Procedures (SOPs) create consistency and improve efficiency;

  • A 30-60-90 day plan helps new hires gradually build confidence and take ownership;

  • Regular 1:1 check-ins provide feedback and prevent issues before they escalate.

question mark

What is the primary purpose of onboarding?

Select the correct answer

Everything was clear?

How can we improve it?

Thanks for your feedback!

SectionΒ 7. ChapterΒ 2
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