Hiring a team is one thing—getting them up to speed is another. Without proper **onboarding** and **training**, even the most skilled hires can struggle, leading to inefficiencies and frustration. A well-structured onboarding process sets **clear expectations, reduces mistakes**, and helps new hires **integrate smoothly** into your agency.

This chapter outlines how to create a structured **onboarding system, implement SOPs**, and use a **30-60-90 day plan** to set up new hires for success.


### Key Points:
- **Onboarding** ensures new hires understand your agency's workflows and expectations;
- **Standard Operating Procedures (SOPs)** create consistency and improve efficiency;
- A **30-60-90 day plan** helps new hires gradually build confidence and take ownership;
- Regular **1:1 check-ins** provide feedback and prevent issues before they escalate.


What is the primary purpose of onboarding?

Launch your own Social Media Marketing Agency from scratch with this powerhouse course that walks you through every step—from understanding platforms and trends to setting up your business, landing clients, and running high-performing campaigns. Whether you're starting with zero experience or scaling a freelance hustle, you'll gain the skills, strategies, tools, and templates to build, grow, and automate a results-driven agency confidently. Learn how to define your niche, price your services, master content and ads, and scale sustainably—all while delivering serious ROI for your clients. If you're ready to turn your digital know-how into a thriving business, this is the roadmap you've been waiting for. And when you've mastered it, you'll feel a sense of accomplishment like never before.

Get a solid foundation in social media marketing with essential concepts, platform insights, and the latest industry trends.

Learn how to build your agency from the ground up—define your services, pick the right niche, craft a compelling value proposition, and set clear goals to guide your growth.


Set up your SMM agency for success—establish your operations, price your services, choose the right tools, and create streamlined workflows using platforms like ClickUp.

Master the core services of a top-tier SMM agency—from building targeted strategies and planning content to budgeting, advertising, and delivering measurable results.

Learn how to onboard clients smoothly, manage and execute campaigns effectively, deliver transparent reporting, and create client dashboards for streamlined collaboration.

Discover proven strategies to attract, pitch, and close your ideal clients—learn outreach tactics, build persuasive portfolios, master sales calls, and craft winning proposals.

Take your agency to the next level—learn how to build a team, streamline operations, expand service offerings, and implement systems for long-term, scalable growth.

Ensure your agency thrives over time by staying ahead of trends, positioning yourself as an industry authority, and navigating challenges with confidence and adaptability.

Transition from freelancer to agency leader, master premium client acquisition, handle tough situations like a pro, and tie everything together for long-term SMMA success.

Onboarding & Training for Long-Term Success

Key Points:

Awesome!

Onboarding & Training for Long-Term Success

Key Points: