Starting your social media marketing agency is an exciting journey, but the logistics - like picking a name, registering your business, and setting up finances - can feel overwhelming. While it's not the most glamorous part of entrepreneurship, it's crucial to get these basics in place so you can focus on what really matters: growing your business and serving your clients.

In this chapter, we'll break down the essentials of setting up your SMMA, from choosing a strong name and developing your brand identity to handling the legal and financial aspects of your business.

Let's get started on building the foundation for your success.

Key Points:

• Choose a memorable, professional, and relevant name for your agency;
• Check domain availability, secure social media handles, and conduct a trademark search before finalizing your name;
• Develop a strong brand identity, including a logo, color palette, and tagline;
• Register your business and choose a legal structure (e.g., sole proprietorship, LLC, corporation);
• Open a separate business bank account and use accounting software to track expenses;
• Draft contracts to clearly define work scope, payment terms, and client expectations;
• Set up an invoicing system to ensure smooth and timely payments.