Designers create hierarchy by deciding what should be read first, second, and so on, then using spacing, boldness, or italics to organize the content visually. The approach should change based on the audience and the medium. Here are some tips to achieve good hierarchy:

Contrast

You can pair condensed with extended fonts for headlines. You can also use color, but avoid colors that are too similar, or that vibrate, like red and green together. If your type is in color, choose a bolder font for better visibility. Another strong tool you can use is "type size". A big jump in size helps the reader instantly know what's important. But small changes won't do much. Try to make the difference noticeable.

Don't Overdo It

Using too many emphasis techniques at once like bold, italics, underline, size changes, and color just creates clutter. Use contrast with care. The best designs are clear, not loud.

Type Size isn't Everything

Yes, type is a strong tool, but its impact depends on context, the space around it, the font weight, and the rest of the layout. Big type draws attention, but it works best when balanced with other design choices.

Headings Also Play a Big Role

Once you've figured out your content's structure, assign heading sizes and styles that match their importance. Make sure different levels look clearly different. You can also play with headings creatively. Try breaking lines, using different sizes in one heading, or downplaying smaller words like "and" or "the". These tricks give more power to the key words.