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Please enable JavaScript in your browser settings or update your browser.Learn Who is an SMM Specialist? | Introduction to Social Media Marketing
Social Media Manager From Zero to SMM Hero

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Who is an SMM Specialist?

An SMM specialist shapes the brand's reputation and communicates its values to the public. So, they're not just a content creator—they're an analyst, strategist, communicator, and even a bit of a psychologist. Their job is to understand the audience's needs, keep up with trends, and effectively convey the brand's message.

The role of an SMM specialist

However, there are things an SMM specialist doesn't do:

  • Provide 24/7 support;

  • Guarantee likes or sales;

  • Work as a sales manager;

  • Act as SEO or Digital Markeeter.

1. What does SMM stand for?

2. What is the main responsibility of an SMM specialist?

3. Which task is NOT typically part of an SMM specialist's role?

question mark

What does SMM stand for?

Select the correct answer

question mark

What is the main responsibility of an SMM specialist?

Select the correct answer

question mark

Which task is NOT typically part of an SMM specialist's role?

Select the correct answer

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Section 1. Chapter 1

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