Course Content

Social Media Manager From Zero to SMM Hero

1. Introduction to Social Media Marketing

Course Overview (SMM)Who is an SMM Specialist?The Role of SMM in Modern Business Exploring Social Media Platforms Career Opportunities in Social Media Marketing

2. Mastering Social Media Analysis

Essential Social Media Metrics Target Audience Analysis Competitor Analysis Developing an Effective SMM Strategy Based on Insights

3. Strategic Content Planning for Social Media Success

Content Creation Techniques Developing a Content Plan Creating Engaging Visuals

4. Mastering Creativity in Social Media Marketing

Persuasive Copywriting for Social Media Engagement AI-Powered Copywriting Developing a Unique Tone of Voice for Brand Identity Visual Storytelling: Designing Impactful Social Media Content

5. Strategic Advertising on Social Media

Selecting the Right Promotion Channels TikTok Promotion Strategies Influenceк Marketing

6. Mastering Community Building in Social Media

User-Generated Content Strategic Partnerships & Brand Ambassadors Crisis Management in SMM

7. Mastering Advanced Social Media Marketing

Effective Stakeholder Communication in SMM Advanced Analytics & Performance Measurement Building & Managing High-Performing SMM Teams SMM Specialist Personal Branding

Exploring Social Media Platforms

The main rule is that an SMM specialist should be active on the platforms they manage for their projects or at least genuinely engaged with the ones they run.
Being a niche, specialized expert is also highly valuable. Trying to do everything at once can lead to low results overall. Not all platforms fit every type of business, so after thorough analysis or a few months of testing, you can (read "should") let go of platforms that aren't working.
One key factor is where your target audience primarily hangs out. We'll help you with analyzing your target audience in the next section!

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Section 1. Chapter 4