TikTok Promotion Strategies
How to Promote Your Brand on TikTok?
Your goal is not just to create content, but to become part of a community.
TikTok is filled with various subcultures, and if you find one that aligns with your brand's spirit, you can speak to your audience in a language they understand.
Here are some strategies to effectively promote your brand on TikTok:
- Grab attention instantly: competition for user attention on TikTok is huge, so your video needs to grab attention instantly. Forget long intros and preambles β your hook needs to work from the first frames. Remember the golden first two seconds: these determine whether viewers will stay with you;
- Stay on top of trends: stay on top of trends and respond to them with your content;
- Engage with your audience: don't ignore comments and questions on your videos β you can reply to them both in text and through new videos;
- Utilize hashtags: TikTok is a whole ecosystem, and hashtags are your reliable guide. Check analytics on trending hashtags: the platform provides data on how often each hashtag is used;
- Incorporate trending music: statistics show that two-thirds of TikTok users prefer videos with trending music. Go to your "For You" feed and listen: which songs catch your attention the most?
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SectionΒ 5. ChapterΒ 2