Competitor Analysis

Competitor analysis is the study of what your competitors are doing on social media. This includes looking at which platforms they use, what kind of content they post, how frequently they post, and how their audience responds.

The goal is to learn what's working for your competitors and do it better. It helps you stand out, avoid their mistakes, create effective strategies, stay up-to-date with trends, and engage more of your target audience.

Who is your competitor?

Your competitor is the one you're battling for the attention of the same target audience. If a business offers the same services but isn't targeting your audience, they're not your competitor.

How do you find competitors for analysis?

• Google relevant keywords;
• Ask your customers;
• Search on social media.

What should you evaluate?

• Content categories;
• High-engagement content;
• Content trends in the niche;
• Content formats (visuals, Stories styling, Reels formats);
• Activities (contests, events);
• Posting frequency.

It's also important to understand:

• Is the content tailored to the target audience, or is it content for the sake of content?
• Is the USP (Unique Selling Proposition) strong?
• Do the social media platforms reflect the brand's philosophy and core values?
• What's the tone of voice, and is there communication in comments or messages? How fast are the responses?

Competitor analysis is a lengthy process that can take a week or more, but it's crucial, especially when you're just starting to work with a brand.