Course Content

AI-Powered Sales and Marketing with ChatGPT

1. Understanding AI-Powered Sales Strategies with ChatGPT

Introduction to ChatGPT Real Use Cases of ChatGPT in Sales and Marketing Understanding ChatGPT's Strengths and Limitations Writing a Professional 'About Us' Page with ChatGPT Common AI Mistakes in Sales

2. ChatGPT for Basic Research

Getting Clear Answers with ChatGPT Summarizing Long Content with AI Creating a Customer Persona with ChatGPT Simulating Customer Interviews with AI Stop AI From Sounding Generic

3. Writing High-Converting Emails with Custom GPTs

Understanding Custom GPTs for Email Tasks Creating a Custom GPT for Writing Email Subject Lines Uploading Knowledge Base Content into a Custom GPT Writing Email Body Copy and A/B Variants with AI Building Multi-Step Drip Campaigns with ChatGPT

4. AI for Social Media Marketing and Content Creation

Writing Effective Social Media Posts with ChatGPT Generating Bulk Social Content with Structured Prompts Creating AI-Generated Visuals for Social Media Defining Platform-Specific Tone and Style with AI Risks of Automation in Social Media Content

5. Blogging with ChatGPT

Blogging with ChatGPT's Canvas Structuring and Editing Blog Posts Using Canvas Managing Long-Form Writing with ChatGPT Projects Using ChatGPT to Edit and Improve Blog Content Repurposing Blog Posts into Multi-Channel Content

Common AI Mistakes in Sales

In this chapter, we're going to look at some of the most common mistakes people make when using ChatGPT in a sales or marketing context—and how to avoid them.

ChatGPT is a powerful tool—but like any tool, it has limits. The best way to use AI is with clear strategy and thoughtful oversight. Know when to hand things off to AI, and know when to take control.

With the right balance, you can harness ChatGPT's power while avoiding its pitfalls.

1. What is a smart way to manage brand tone when using ChatGPT?

2. Why should you avoid entering sensitive client data into ChatGPT?

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Section 1. Chapter 5

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