Summary  
This chapter covers structured prompt engineering for conversational AI, detailing techniques like crafting simple queries, managing context shifts with follow-ups, generating visual decision trees, toggling web search, and extracting concise summaries.

General domain of usage  
K–12 educational curriculum research and development

As a business professional or marketer, there will always be gaps in your knowledge. You're not expected to be an expert in everything—but with ChatGPT, you don't have to be.

Let's explore how to use ChatGPT to quickly learn about unfamiliar topics and get clear, structured answers that you can act on.

ChatGPT is an incredibly powerful research assistant—especially when you need to learn about unfamiliar systems, industries, or user groups. By structuring your questions clearly, making use of follow-ups, and knowing when to toggle search, you can go from zero to informed in minutes.

What should you do if you want ChatGPT to focus on a previous topic thread?

How can you activate ChatGPT's web search capability?

Master the art of using ChatGPT to scale your marketing efforts without losing your brand's voice. In this hands-on course, you'll learn to build custom GPTs, create high-converting email campaigns, generate social media content, repurpose blog posts into video scripts and podcasts, and manage tone consistently across platforms. Explore tools like Canvas and Projects to organize workflows, collaborate effectively, and maintain context across campaigns. You'll also learn to avoid common pitfalls of over-automation and ensure your messaging remains human, relevant, and on-brand. Perfect for creators, marketers, and content teams ready to work smarter.

By the end of this section, you'll be able to confidently use ChatGPT to boost your sales and marketing communication, craft compelling business copy, and avoid common pitfalls when applying AI to real-world scenarios. You'll also understand when and how to rely on AI to streamline workflows without compromising authenticity or strategy.

Master the ability to extract precise information, transform lengthy content into clear summaries, and build detailed customer personas with ease. This section also equips you to run simulated interviews and refine AI responses so they feel more natural, specific, and engaging to your audience.

Learn how to create tailored GPTs that handle every step of your email workflow—from generating subject lines to writing personalized body copy and drip campaigns. You'll be able to upload your own data, test variants, and craft high-converting emails that align with your brand and audience goals.

Gain the skills to produce engaging, on-brand social media content at scale using AI. You’ll learn to craft posts with the right tone for each platform, generate visuals, and build content in bulk—while staying aware of the limitations and risks of automation in your social strategy.

Discover how to streamline your blogging workflow—from planning topics and managing long-form drafts to polishing content and repurposing it across multiple channels. You'll be able to produce consistent, high-quality blog posts faster and maximize their reach with strategic AI support.

Getting Clear Answers with ChatGPT

1. What should you do if you want ChatGPT to focus on a previous topic thread?

2. How can you activate ChatGPT's web search capability?

Awesome!

Getting Clear Answers with ChatGPT

1. What should you do if you want ChatGPT to focus on a previous topic thread?

2. How can you activate ChatGPT's web search capability?