Course Content

AI-Powered Sales and Marketing with ChatGPT

1. Understanding AI-Powered Sales Strategies with ChatGPT

Introduction to ChatGPT Real Use Cases of ChatGPT in Sales and Marketing Understanding ChatGPT's Strengths and Limitations Writing a Professional 'About Us' Page with ChatGPT Common AI Mistakes in Sales

2. ChatGPT for Basic Research

Getting Clear Answers with ChatGPT Summarizing Long Content with AI Creating a Customer Persona with ChatGPT Simulating Customer Interviews with AI Stop AI From Sounding Generic

3. Writing High-Converting Emails with Custom GPTs

Understanding Custom GPTs for Email Tasks Creating a Custom GPT for Writing Email Subject Lines Uploading Knowledge Base Content into a Custom GPT Writing Email Body Copy and A/B Variants with AI Building Multi-Step Drip Campaigns with ChatGPT

4. AI for Social Media Marketing and Content Creation

Writing Effective Social Media Posts with ChatGPT Generating Bulk Social Content with Structured Prompts Creating AI-Generated Visuals for Social Media Defining Platform-Specific Tone and Style with AI Risks of Automation in Social Media Content

5. Blogging with ChatGPT

Blogging with ChatGPT's Canvas Structuring and Editing Blog Posts Using Canvas Managing Long-Form Writing with ChatGPT Projects Using ChatGPT to Edit and Improve Blog Content Repurposing Blog Posts into Multi-Channel Content

Getting Clear Answers with ChatGPT

As a business professional or marketer, there will always be gaps in your knowledge. You're not expected to be an expert in everything—but with ChatGPT, you don't have to be.

Let's explore how to use ChatGPT to quickly learn about unfamiliar topics and get clear, structured answers that you can act on.

ChatGPT is an incredibly powerful research assistant—especially when you need to learn about unfamiliar systems, industries, or user groups. By structuring your questions clearly, making use of follow-ups, and knowing when to toggle search, you can go from zero to informed in minutes.

1. What should you do if you want ChatGPT to focus on a previous topic thread?

2. How can you activate ChatGPT's web search capability?

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Section 2. Chapter 1

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