Course Content

AI-Powered Sales and Marketing with ChatGPT

1. Understanding AI-Powered Sales Strategies with ChatGPT

Introduction to ChatGPT Real Use Cases of ChatGPT in Sales and Marketing Understanding ChatGPT's Strengths and Limitations Writing a Professional 'About Us' Page with ChatGPT Common AI Mistakes in Sales

2. ChatGPT for Basic Research

Getting Clear Answers with ChatGPT Summarizing Long Content with AI Creating a Customer Persona with ChatGPT Simulating Customer Interviews with AI Stop AI From Sounding Generic

3. Writing High-Converting Emails with Custom GPTs

Understanding Custom GPTs for Email Tasks Creating a Custom GPT for Writing Email Subject Lines Uploading Knowledge Base Content into a Custom GPT Writing Email Body Copy and A/B Variants with AI Building Multi-Step Drip Campaigns with ChatGPT

4. AI for Social Media Marketing and Content Creation

Writing Effective Social Media Posts with ChatGPT Generating Bulk Social Content with Structured Prompts Creating AI-Generated Visuals for Social Media Defining Platform-Specific Tone and Style with AI Risks of Automation in Social Media Content

5. Blogging with ChatGPT

Blogging with ChatGPT's Canvas Structuring and Editing Blog Posts Using Canvas Managing Long-Form Writing with ChatGPT Projects Using ChatGPT to Edit and Improve Blog Content Repurposing Blog Posts into Multi-Channel Content

Understanding Custom GPTs for Email Tasks

Explore how Custom GPTs help overcome common email marketing challenges—like bland tone, repetitive prompting, and lack of contextual understanding—by tailoring responses to your brand's voice and needs.

Let's say you're in charge of marketing for a sustainable sneaker company. Your brand's entire story revolves around the use of 100% recycled materials—and you need content that reflects that with warmth, clarity, and credibility. But when you start typing into a default ChatGPT window, it all sounds... the same. Kind of flat. Kind of cold.

This is where custom GPTs come in.