This chapter is all about building email drip campaigns—strategic, multi-step sequences that guide readers toward a final conversion.

ChatGPT is excellent at one-off tasks, but not naturally designed to think in structured sequences. It doesn't plan ahead. It writes one thing at a time and improvises. That's why it's your job to provide the scaffolding.

If you want a connected, purposeful sequence of emails, you need to give ChatGPT the structure first. Without it, you'll end up with emails that repeat themselves, jump ahead, or feel like they're missing something. Each piece might have its own intro and conclusion, but the campaign as a whole will feel disconnected.

ChatGPT is not a strategist. It won't build out campaign logic unless you give it structure and intent.

But when you do? You'll end up with a campaign that:

• Feels connected;

• Builds interest step-by-step;

• Converts better than standalone emails.

Workflow summary:

• Start with an outline;

• Lock in the structure;

• Write and review one email at a time;

• Add transitions for continuity;

• Refine tone and message consistency.

That's how you turn ChatGPT from a one-shot writer into a true campaign builder.