Google Ads gives you the power to reach customers at the exact moment they're searching for what you offer. This chapter explores how the platform works, why intent matters, and what kinds of business goals you can achieve using different ad formats.

Google Ads meets users at the exact moment they're looking for solutions.
This makes it one of the most efficient and measurable forms of advertising.

Depending on your goals, you can create campaigns to:

• Sell products through online stores (eCommerce);
• Generate qualified leads for services;
• Drive traffic to local businesses;
• Promote mobile apps or YouTube videos;
• Retarget visitors who didn't convert.

Each campaign can be tracked in detail, allowing you to measure every step of the user journey from impression to conversion.