Overview of Campaign Types
There are six core campaign types:
1. Search Campaigns
They show text ads on Google search results when users type in specific queries.
They're ideal for capturing high-intent users (people actively looking for products or services like yours). These ads rely heavily on keywords that match user intent.
Tip: add negative keywords to filter out irrelevant searches and avoid wasting budget.
2. Display Campaigns
They use visual banner or image ads that appear across millions of websites and apps within the Google Display Network (GDN).
They're perfect for building brand awareness and retargeting visitors who didn't convert earlier.
3. Video Campaigns
They show video ads before, during, or after YouTube videos and across Google's video partner sites.
They excel at storytelling, product education, and building trust through visuals and sound.
4. Shopping Campaigns
They display product listings (image, price, and store name) directly in Google Search.
These are made for e-commerce, helping shoppers compare products instantly and click straight to purchase pages.
5. App Campaigns
They promote mobile apps across Google Search, YouTube, Google Play, and the Display Network.
They automatically generate and optimize ads to drive installs or in-app actions.
6. Performance Max Campaigns (PMax)
They use automation and machine learning to show ads across all Google channels — Search, Display, YouTube, Gmail, Discover, and Maps.
They simplify multi-channel targeting by optimizing placements, bids, and creative combinations automatically.
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Completion rate improved to 2.78Overview of Campaign Types
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There are six core campaign types:
1. Search Campaigns
They show text ads on Google search results when users type in specific queries.
They're ideal for capturing high-intent users (people actively looking for products or services like yours). These ads rely heavily on keywords that match user intent.
Tip: add negative keywords to filter out irrelevant searches and avoid wasting budget.
2. Display Campaigns
They use visual banner or image ads that appear across millions of websites and apps within the Google Display Network (GDN).
They're perfect for building brand awareness and retargeting visitors who didn't convert earlier.
3. Video Campaigns
They show video ads before, during, or after YouTube videos and across Google's video partner sites.
They excel at storytelling, product education, and building trust through visuals and sound.
4. Shopping Campaigns
They display product listings (image, price, and store name) directly in Google Search.
These are made for e-commerce, helping shoppers compare products instantly and click straight to purchase pages.
5. App Campaigns
They promote mobile apps across Google Search, YouTube, Google Play, and the Display Network.
They automatically generate and optimize ads to drive installs or in-app actions.
6. Performance Max Campaigns (PMax)
They use automation and machine learning to show ads across all Google channels — Search, Display, YouTube, Gmail, Discover, and Maps.
They simplify multi-channel targeting by optimizing placements, bids, and creative combinations automatically.
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