Unlike Search campaigns, Performance Max doesn't give you full transparency at the keyword or placement level. But that doesn't mean you can't optimize effectively.

Performance Max doesn't give the same level of control or visibility as other campaign types, but that doesn't mean it can't be optimized.
Instead of micromanaging every keyword or ad, the focus is on guiding Google's algorithm with smart, consistent adjustments.

Optimization happens mainly at the asset group and audience signal level — not for each individual ad.
Google automatically rates creative elements as Best, Good, or Low based on their contribution to performance.

Optimization Tips

• Replace low-rated assets regularly;
• Duplicate high-performing asset groups and test new audience signals;
• Create seasonal or promotional variations to match different periods;
• Keep messaging consistent and update visuals if engagement drops.