Creativity in Business Decision-Making
Key Points:
- Creativity is a process, not a personality trait β it can be learned and practiced.
- Shifting perspective helps uncover fresh insights and hidden solutions.
- Brainwriting encourages a free flow of ideas and gives every voice a chance.
- Constraints can fuel innovation by forcing more focused, resourceful thinking.
- Creative thinking adds value when paired with clear goals and decision-making.
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SectionΒ 6. ChapterΒ 3