Summary  
This chapter covers heuristic problem-solving techniques: shifting perspectives to apply different heuristics, “brainwriting” as an unconstrained idea enumeration method, and using constraints to guide and focus the search for innovative solutions.

General domain of usage  
Business decision-making

### Key Points:
-	Creativity is **a process**, not a personality trait — it can be learned and practiced.
-	**Shifting perspective** helps uncover fresh insights and hidden solutions.
-	**Brainwriting** encourages a free flow of ideas and gives every voice a chance.
-	Constraints can **fuel innovation** by forcing more focused, resourceful thinking.
-	**Creative thinking** adds value when paired with clear goals and decision-making.


What is the primary benefit of shifting perspectives in problem-solving?

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Creativity in Business Decision-Making

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Awesome!

Creativity in Business Decision-Making

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