Key Points:

• Your personal brand is how others perceive you — it exists whether you shape it or not;

• It's built on your values, strengths, and the presence you bring to your work;

• Strong personal brands are consistent, intentional, and aligned with your professional goals;

• Values guide your decisions and help you stay grounded under pressure;

• Your strengths are patterns of behavior others rely on, not just skills on paper;

• Presence is how people experience you in meetings, communication, and collaboration;

• Awareness of your brand gives you more control over how you show up and stand out.