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Introduction to Digital Marketing
course content

Course Content

Introduction to Digital Marketing

Introduction to Digital Marketing

1. Digital Marketing Overview
Definition and Scope of Digital MarketingDigital Marketing Team StructuresDuties and Interactions of a Digital MarketerQuiz: Digital Marketing Fundamentals
2. Strategic Channel Planning and Customer Journey Mapping
Setting Clear Marketing ObjectivesIntroduction to Digital Marketing ChannelsChoosing the Right Channels Based on Audience, Competitors, and GoalsCustomer Journey Mapping: From Awareness to ConversionQuiz: Strategic Digital Marketing
3. Mastering Website & Landing Page Optimization for Conversions
High-Performance Website & Landing Page OptimizationUnderstanding and Using Web AnalyticsMaximizing Marketing ROI: Budget Allocation & Campaign Performance TrackingEssential Digital Marketing ToolsSetting Up Google AnalyticsQuiz: Website & Landing Page Optimization
4. Mastering Strategic Brand Communication & Content Optimization
The Role of Content in Digital MarketingDeveloping a Unique Selling Proposition (USP) & Defining Brand VoiceContent Strategy & Optimization for Maximum ImpactSEO Fundamentals: Ranking Higher in Search EnginesKeyword Research: Finding & Targeting the Right AudienceQuiz: Strategic Brand Communication
5. Mastering Social Media & Community-Driven Marketing
Introduction to Social Media PlatformsStrategies for Audience Engagement and Brand BuildingBuilding and Engaging Online CommunitiesUGC, Affiliate, and Influencer MarketingCase Study: How Apple Built a Loyal Brand CommunitySocial Media Analytics & Performance OptimizationCreating a Social Media CampaignQuiz: Social Media Marketing Mastery
6. Mastering Email Marketing
The Importance of Email MarketingCreating Effective Email CampaignsEmail Automation and WorkflowsTracking & Optimizing Email Campaign PerformanceSetting Up an Automated Email CampaignQuiz: Email Marketing Mastery
7. Mastering Pay-Per-Click (PPC) Advertising
Introduction to Pay-Per-Click (PPC) AdvertisingBuilding & Managing Successful PPC CampaignsExploring Alternative Digital Advertising StrategiesAd Performance Optimization: Key Metrics & A/B TestingCreating a Google Ads CampaignQuiz: PPC Advertising Mastery
8. Leveraging AI in Digital Marketing
The Role of AI in Digital MarketingAI in Content Creation and CurationAI-Driven Digital Advertising StrategiesStrategic AI Implementation in MarketingQuiz: AI in Digital Marketing Mastery

book
AI-Driven Digital Advertising Strategies

AI optimizes digital advertising by adjusting bids, targeting audiences, and selecting ad placements in real-time. This ensures that ads reach the right people at the right time, maximizing efficiency and ROI.

Capabilities include:

  • Real-time adjustments to improve ad performance and reduce costs;

  • Advanced audience segmentation based on behavior and interests;

  • Hyper-personalized dynamic ads tailored to user preferences;

  • Ethical data handling to ensure compliance and minimize bias.

Real-world applications, like Sephora's tailored ads or Coca-Cola's predictive analytics, demonstrate how AI delivers high-performing, personalized advertising campaigns.

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SectionΒ 8. ChapterΒ 3

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course content

Course Content

Introduction to Digital Marketing

Introduction to Digital Marketing

1. Digital Marketing Overview
Definition and Scope of Digital MarketingDigital Marketing Team StructuresDuties and Interactions of a Digital MarketerQuiz: Digital Marketing Fundamentals
2. Strategic Channel Planning and Customer Journey Mapping
Setting Clear Marketing ObjectivesIntroduction to Digital Marketing ChannelsChoosing the Right Channels Based on Audience, Competitors, and GoalsCustomer Journey Mapping: From Awareness to ConversionQuiz: Strategic Digital Marketing
3. Mastering Website & Landing Page Optimization for Conversions
High-Performance Website & Landing Page OptimizationUnderstanding and Using Web AnalyticsMaximizing Marketing ROI: Budget Allocation & Campaign Performance TrackingEssential Digital Marketing ToolsSetting Up Google AnalyticsQuiz: Website & Landing Page Optimization
4. Mastering Strategic Brand Communication & Content Optimization
The Role of Content in Digital MarketingDeveloping a Unique Selling Proposition (USP) & Defining Brand VoiceContent Strategy & Optimization for Maximum ImpactSEO Fundamentals: Ranking Higher in Search EnginesKeyword Research: Finding & Targeting the Right AudienceQuiz: Strategic Brand Communication
5. Mastering Social Media & Community-Driven Marketing
Introduction to Social Media PlatformsStrategies for Audience Engagement and Brand BuildingBuilding and Engaging Online CommunitiesUGC, Affiliate, and Influencer MarketingCase Study: How Apple Built a Loyal Brand CommunitySocial Media Analytics & Performance OptimizationCreating a Social Media CampaignQuiz: Social Media Marketing Mastery
6. Mastering Email Marketing
The Importance of Email MarketingCreating Effective Email CampaignsEmail Automation and WorkflowsTracking & Optimizing Email Campaign PerformanceSetting Up an Automated Email CampaignQuiz: Email Marketing Mastery
7. Mastering Pay-Per-Click (PPC) Advertising
Introduction to Pay-Per-Click (PPC) AdvertisingBuilding & Managing Successful PPC CampaignsExploring Alternative Digital Advertising StrategiesAd Performance Optimization: Key Metrics & A/B TestingCreating a Google Ads CampaignQuiz: PPC Advertising Mastery
8. Leveraging AI in Digital Marketing
The Role of AI in Digital MarketingAI in Content Creation and CurationAI-Driven Digital Advertising StrategiesStrategic AI Implementation in MarketingQuiz: AI in Digital Marketing Mastery

book
AI-Driven Digital Advertising Strategies

AI optimizes digital advertising by adjusting bids, targeting audiences, and selecting ad placements in real-time. This ensures that ads reach the right people at the right time, maximizing efficiency and ROI.

Capabilities include:

  • Real-time adjustments to improve ad performance and reduce costs;

  • Advanced audience segmentation based on behavior and interests;

  • Hyper-personalized dynamic ads tailored to user preferences;

  • Ethical data handling to ensure compliance and minimize bias.

Real-world applications, like Sephora's tailored ads or Coca-Cola's predictive analytics, demonstrate how AI delivers high-performing, personalized advertising campaigns.

Everything was clear?

How can we improve it?

Thanks for your feedback!

SectionΒ 8. ChapterΒ 3
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