Effective email campaigns start with compelling subject lines that spark curiosity and drive clicks. Engaging content should deliver on promises, offering value through tips, offers, or clear calls-to-action.

Email design and layout should be visually appealing, clean, and mobile-friendly to accommodate users who access emails on smartphones. Short paragraphs, bullet points, and responsive design enhance readability and accessibility across devices.

A/B testing allows for data-driven improvements by experimenting with subject lines, layouts, or calls-to-action. These insights refine strategies, ensuring campaigns consistently engage and convert effectively.