Set clear objectives such as increasing traffic, generating leads, or driving sales to guide campaign setup and messaging.

Choose from options like search ads for intent-driven targeting, display ads for visibility, or shopping ads for product promotion.

Use tools like Google Keyword Planner to identify relevant keywords. Group them into ad clusters to maintain relevance and improve click-through rates.

Write concise, engaging headlines and descriptions incorporating keywords and CTAs. Use extensions like site links or callouts to provide additional user options.

Set budgets and select manual or automated bidding strategies based on campaign priorities. Monitor spend to maintain cost efficiency.

Ensure ad landing pages align with the campaign message, feature fast load times, and include clear CTAs for seamless user experience.

Track impressions, clicks, CTR, and Quality Score to gauge performance. Use real-time data to refine keywords, adjust bids, and improve ROI through targeted adjustments.