PPC lets you place ads in high-visibility locations, charging you only when someone clicks. It provides immediate exposure by targeting active searchers, such as those looking for specific products or services.

Google Ads and Bing Ads dominate the PPC space. Google Ads offers extensive reach across its search and display networks, while Bing Ads covers platforms like Yahoo and AOL, often at a lower cost due to less competition.

PPC provides instant visibility, flexibility in managing campaigns, and detailed performance metrics like CTR and CPC. It's a powerful tool for reaching potential customers quickly and optimizing ad spend for better ROI.