Keyword research identifies terms your audience searches for. Using tools like Google Keyword Planner, start with basic keywords and analyze metrics such as search volume and competition level to identify opportunities. Focus on keywords that balance popularity with competitiveness.

Integrate keywords strategically into titles, headers, meta descriptions, and body text. Align content with search intent to ensure relevance and improve rankings. Regular keyword optimization ensures your content stays valuable and visible, driving consistent organic traffic over time.