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Learn UGC, Affiliate, and Influencer Marketing | Mastering Social Media & Community-Driven Marketing
Introduction to Digital Marketing
course content

Course Content

Introduction to Digital Marketing

Introduction to Digital Marketing

1. Digital Marketing Overview
2. Strategic Channel Planning and Customer Journey Mapping
3. Mastering Website & Landing Page Optimization for Conversions
4. Mastering Strategic Brand Communication & Content Optimization
5. Mastering Social Media & Community-Driven Marketing
6. Mastering Email Marketing
7. Mastering Pay-Per-Click (PPC) Advertising
8. Leveraging AI in Digital Marketing

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UGC, Affiliate, and Influencer Marketing

These strategies enhance brand visibility and credibility by tapping into the trust of real users and influential voices.

UGC (User-Generated Content) offers authentic endorsements through customer-shared photos, reviews, or videos, which serve as social proof. Encouraging UGC with branded hashtags, challenges, or rewards can organically boost brand awareness.

Influencer marketing utilizes trusted creators, from macro-influencers for visibility to micro-influencers for niche audiences, ensuring genuine connections. Authentic collaborations resonate best, avoiding scripted endorsements.

Affiliate marketing establishes partnerships where affiliates promote your products for commissions, combining performance-based results with community-building.

A mix of these approaches — supported by tools like ShareASale or AspireIQ — creates a dynamic strategy, driving conversions and strengthening audience relationships.

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Section 5. Chapter 4
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