Hootsuite Mastery for Social Media Management

Course Content

Hootsuite Mastery for Social Media Management

1. Getting Started with Hootsuite

Introduction to Hootsuite Navigating the Hootsuite Dashboard Connecting Social Media Accounts Setting Up Your Profile and Preferences Challenge: Set Up Hootsuite and Connect Accounts

2. Creating and Scheduling Content

Composing and Publishing Posts Using the Hootsuite Publisher Creating and Managing Content Templates Using the Media Library and Canva Integration Challenge: Create and Schedule Your First Content Plan

3. Social Media Engagement and Monitoring

Managing Streams and Monitoring Conversations Replying to Comments and Messages Using Team Collaboration Tools Setting Up Keyword Monitoring for Social Listening Challenge: Monitor and Engage with Your Audience

4. Exploring Analytics, AI Tools, and Optimization

Using Analytics and AI Tools in Hootsuite Optimizing Post Performance with A/B Testing Exploring Hootsuite App Integrations Challenge: Optimize Your Next Posts with Hootsuite AI Mastering Hootsuite for Social Media Success

Using Analytics and AI Tools in Hootsuite

Understanding how your content performs is key to improving your social media strategy. And with Hootsuite, you don't just get the data—you also get smart tools to help you act on it. Let's explore how to track performance using Hootsuite Analytics and how to boost efficiency with AI-powered tools.

You can also create custom reports to focus on specific metrics: