Starting your own online store can feel overwhelming, but Shopify makes it easier than ever to set up and manage your business. In this chapter, we'll walk you through the basics of what Shopify is and why it's a powerful platform for eCommerce entrepreneurs. Whether you're launching a side hustle or building the foundation of a global brand, Shopify provides the tools and flexibility you need to grow.

Let's cover the core benefits of using Shopify, including:

• Ease of use for beginners;
• Scalable features for growing businesses;
• Integrated payment and shipping options.

In the next chapter, we'll take you through the process of setting up your Shopify account and navigating the platform. Get ready to dive into the world of eCommerce!