Before hitting Publish, carefully review your campaign to avoid mistakes or rejection.

Checklist Before Publishing:

☐ Objective: confirm it matches your campaign goal (traffic, conversions, engagement);

☐ Audience targeting: verify demographics, interests, behaviors align with strategy;

☐ Budget & bidding: ensure they suit campaign type;

☐ Placements: confirm optimization and preview across devices;

☐ Ad creatives: check images, videos, and copy display correctly;

☐ Landing page: test link loads properly and matches messaging.

Once you hit "Publish", your ad enters Meta's review process. Most ads are reviewed in under 24 hours, but during busy times it may take up to 48 hours. First, Meta's AI scans the ad, and if needed, a human reviewer double-checks it. To get approved, your ad must follow Meta's rules — avoid misleading claims, restricted topics without proper disclaimers, and too much text on images.

Troubleshooting:

• Rejected ads: edit and resubmit, or request manual review;
• Approved but not delivering: check if audience too narrow, budget too low, or bidding strategy weak. Adjust targeting, creatives, or budget.