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Learn Best Practices for Ad Creative | Building, Launching & Optimizing Meta Ads
Mastering Meta Ads

bookBest Practices for Ad Creative

Effective ad creatives are not just about design β€” they must be optimized for formats, placements, and devices, and keep visuals clean.

Image Guidelines

Video Guidelines

Design-wise, your visuals should be simple, clear, and focused on the product or message. Avoid clutter and highlight the key message within the first 3 seconds.

Real people using your product or lifestyle images often work better than generic shots, and adding motion can boost engagement.

Common mistakes include too much text, poor cropping, low resolution, and forgetting about mobile viewers.

Note
Note

Always preview ads before publishing and include a clear call-to-action (e.g., "Shop Now", "Sign Up").

1. Why should you include captions in your video ads?

2. Which of the following helps improve ad performance the most?

question mark

Why should you include captions in your video ads?

Select the correct answer

question mark

Which of the following helps improve ad performance the most?

Select the correct answer

Everything was clear?

How can we improve it?

Thanks for your feedback!

SectionΒ 3. ChapterΒ 3

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bookBest Practices for Ad Creative

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Effective ad creatives are not just about design β€” they must be optimized for formats, placements, and devices, and keep visuals clean.

Image Guidelines

Video Guidelines

Design-wise, your visuals should be simple, clear, and focused on the product or message. Avoid clutter and highlight the key message within the first 3 seconds.

Real people using your product or lifestyle images often work better than generic shots, and adding motion can boost engagement.

Common mistakes include too much text, poor cropping, low resolution, and forgetting about mobile viewers.

Note
Note

Always preview ads before publishing and include a clear call-to-action (e.g., "Shop Now", "Sign Up").

1. Why should you include captions in your video ads?

2. Which of the following helps improve ad performance the most?

question mark

Why should you include captions in your video ads?

Select the correct answer

question mark

Which of the following helps improve ad performance the most?

Select the correct answer

Everything was clear?

How can we improve it?

Thanks for your feedback!

SectionΒ 3. ChapterΒ 3
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