Ad copy is the core of every campaign — it can determine whether an ad converts or gets ignored. Strong copy includes headlines, primary text, CTAs, and psychological triggers.

Headline:

• Short, clear, benefit-driven;
• Example: instead of "New Shoes Out Now", use "Run Faster, Feel Lighter – Try Our New Ultra-Light Sneakers!".

Primary Text:

• Hook with the first sentence (question, problem, solution);
• Use a friendly, relatable tone;
• Keep text concise, avoid long blocks.

CTA (Call-to-Action):

• Clear, action-driven phrases: "Shop Now", "Start Free Trial", "Get Yours Today";
• Avoid vague CTAs like "Click Here".

Psychological Triggers:

• Urgency/scarcity: "Only 5 left in stock";
• Social proof: "Join 10,000+ happy customers";
• Emotional connection: "Power up your morning with 20g of pure energy".

Examples of High-Performing Ad Copy To put these best practices into action, here are three strong ad copy examples:

✅ E-commerce (Fashion Ad):

• Headline: "Best-Selling Jeans Are Back in Stock!";
• Primary Text: "They sold out in 24 hours last time—don't miss your chance! Get the perfect fit with our ultra-stretch, body-hugging jeans";
• CTA: "Shop Now".

✅ Health & Wellness (Fitness App Ad):

• Headline: "Get Fit in Just 10 Minutes a Day";
• Primary Text: "No time for the gym? No problem! Our science-backed home workouts help you burn fat fast—anytime, anywhere";
• CTA: "Start Free Trial".

✅ B2B (Marketing Software Ad):

• Headline: "Boost Your Sales by 3x with AI-Powered Ads";
• Primary Text: "Struggling with low conversions? Our AI-driven ad optimization tool helps you target the right audience and increase ROI effortlessly";
• CTA: "Try for Free".