Understanding the Buyer's Journey & Sales Funnel
The buyer's journey is the process customers go through before making a purchase. It is represented as a sales funnel with three main stages:
Stages of the Funnel:
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Awareness (Top of the Funnel): customers realize a problem/need but don't know specific solutions. They consume blogs, videos, social media content. Advertisers run brand awareness campaigns (e.g., lifestyle tips ads);
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Consideration (Middle of Funnel): customers research solutions, compare brands, read reviews. Retargeting ads and lead generation campaigns (free trials, eBooks, webinars) are effective;
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Conversion (Bottom of Funnel): customers are ready to buy. Ads use promotions, limited-time offers, CTAs ("Buy Now"). Cart abandonment ads with reminders or discounts push final decisions.
A strong digital strategy aligns ad content with the customer's intent at each stage. A hard sell won't work at awareness, but direct CTAs are crucial at conversion.
Brands often create different ad sets targeting each stage simultaneously to guide customers smoothly through the funnel.
1. What is the primary goal of the awareness stage in the buyer's journey?
2. Which advertising strategy is commonly used in the consideration stage?
3. How do cart abandonment ads help in the conversion stage?
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The buyer's journey is the process customers go through before making a purchase. It is represented as a sales funnel with three main stages:
Stages of the Funnel:
-
Awareness (Top of the Funnel): customers realize a problem/need but don't know specific solutions. They consume blogs, videos, social media content. Advertisers run brand awareness campaigns (e.g., lifestyle tips ads);
-
Consideration (Middle of Funnel): customers research solutions, compare brands, read reviews. Retargeting ads and lead generation campaigns (free trials, eBooks, webinars) are effective;
-
Conversion (Bottom of Funnel): customers are ready to buy. Ads use promotions, limited-time offers, CTAs ("Buy Now"). Cart abandonment ads with reminders or discounts push final decisions.
A strong digital strategy aligns ad content with the customer's intent at each stage. A hard sell won't work at awareness, but direct CTAs are crucial at conversion.
Brands often create different ad sets targeting each stage simultaneously to guide customers smoothly through the funnel.
1. What is the primary goal of the awareness stage in the buyer's journey?
2. Which advertising strategy is commonly used in the consideration stage?
3. How do cart abandonment ads help in the conversion stage?
Thanks for your feedback!
