Introduction to Digital Advertising
Definition
Meta Ads (formerly Facebook Ads) enable businesses and creators to advertise on Facebook and Instagram. They have transformed marketing by making advertising accessible, cost-effective, and data-driven.
Advantages of Digital Advertising:
- Precision Targeting: reach audiences by interests, demographics, location, and behavior;
- Affordability: lower cost compared to traditional media;
- Real-Time Analytics: track performance instantly and optimize campaigns;
- Flexibility: ads can be updated anytime;
- A/B Testing: compare variations to improve effectiveness.
1. What is one key advantage of digital advertising over traditional advertising?
2. Why is flexibility an advantage in digital advertising?
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SectionΒ 1. ChapterΒ 1
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Introduction to Digital Advertising
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Definition
Meta Ads (formerly Facebook Ads) enable businesses and creators to advertise on Facebook and Instagram. They have transformed marketing by making advertising accessible, cost-effective, and data-driven.
Advantages of Digital Advertising:
- Precision Targeting: reach audiences by interests, demographics, location, and behavior;
- Affordability: lower cost compared to traditional media;
- Real-Time Analytics: track performance instantly and optimize campaigns;
- Flexibility: ads can be updated anytime;
- A/B Testing: compare variations to improve effectiveness.
1. What is one key advantage of digital advertising over traditional advertising?
2. Why is flexibility an advantage in digital advertising?
Everything was clear?
Thanks for your feedback!
SectionΒ 1. ChapterΒ 1