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Mastering Meta Ads

bookAudience Targeting & Customization

Audience targeting is one of the strongest features of Meta Ads, helping reach people most likely to engage.

Meta provides three main audience types:

  • Core Audiences: target by location, age, gender, language, interests, behaviors; supports geo-targeting or interest-based targeting (e.g., showing travel ads to adventure seekers);
  • Custom Audiences: reconnect with people who already interacted with your brand (e.g., site visitors, social followers, customer lists); ideal for retargeting like cart abandonment offers;
  • Lookalike Audiences: find new customers similar to existing ones using behavioral and trait analysis; useful for scaling campaigns while staying relevant.
Note
Note

Retargeting ads remind and re-engage people who showed interest but didn't convert, often with reminders or discounts.

1. What does a Core Audience allow advertisers to do?

2. Which type of audience is built from people who already interacted with your brand?

3. What is the main purpose of retargeting?

question mark

What does a Core Audience allow advertisers to do?

Select the correct answer

question mark

Which type of audience is built from people who already interacted with your brand?

Select the correct answer

question mark

What is the main purpose of retargeting?

Select the correct answer

Everything was clear?

How can we improve it?

Thanks for your feedback!

SectionΒ 2. ChapterΒ 3

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bookAudience Targeting & Customization

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Audience targeting is one of the strongest features of Meta Ads, helping reach people most likely to engage.

Meta provides three main audience types:

  • Core Audiences: target by location, age, gender, language, interests, behaviors; supports geo-targeting or interest-based targeting (e.g., showing travel ads to adventure seekers);
  • Custom Audiences: reconnect with people who already interacted with your brand (e.g., site visitors, social followers, customer lists); ideal for retargeting like cart abandonment offers;
  • Lookalike Audiences: find new customers similar to existing ones using behavioral and trait analysis; useful for scaling campaigns while staying relevant.
Note
Note

Retargeting ads remind and re-engage people who showed interest but didn't convert, often with reminders or discounts.

1. What does a Core Audience allow advertisers to do?

2. Which type of audience is built from people who already interacted with your brand?

3. What is the main purpose of retargeting?

question mark

What does a Core Audience allow advertisers to do?

Select the correct answer

question mark

Which type of audience is built from people who already interacted with your brand?

Select the correct answer

question mark

What is the main purpose of retargeting?

Select the correct answer

Everything was clear?

How can we improve it?

Thanks for your feedback!

SectionΒ 2. ChapterΒ 3
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