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Mastering Meta Ads

bookCompetitor Analysis & Staying Ahead

Great ads require more than creativity β€” they also demand competitive awareness and adaptation to Meta's changes.

Competitor Research with Meta Ad Library:

  • List 3–5 competitors (direct or indirect);
  • Use Meta Ad Library to study their ad formats, messaging, CTAs, frequency;
  • Spot patterns: hooks, discounts, testimonials, features focus;

Differentiating Your Meta Ads Strategy:

  • Don't copy β€” stand out;
  • Highlight emotional benefits if competitors push features;
  • Use storytelling, UGC, influencer content where others don't;
  • Small shifts (formal β†’ casual tone) can improve engagement.

Adapting to Meta Algorithm Updates:

  • Track Meta algorithm changes (short Reels, native casual formats favored);
  • Follow Meta Business updates + marketing communities;
  • Run competitor audits monthly;
  • Review and adjust campaigns bi-weekly.

1. What should you do when analyzing competitor ads?

2. What should you do if your competitors are all using short-form videos?

question mark

What should you do when analyzing competitor ads?

Select the correct answer

question mark

What should you do if your competitors are all using short-form videos?

Select the correct answer

Everything was clear?

How can we improve it?

Thanks for your feedback!

SectionΒ 4. ChapterΒ 6

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bookCompetitor Analysis & Staying Ahead

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Great ads require more than creativity β€” they also demand competitive awareness and adaptation to Meta's changes.

Competitor Research with Meta Ad Library:

  • List 3–5 competitors (direct or indirect);
  • Use Meta Ad Library to study their ad formats, messaging, CTAs, frequency;
  • Spot patterns: hooks, discounts, testimonials, features focus;

Differentiating Your Meta Ads Strategy:

  • Don't copy β€” stand out;
  • Highlight emotional benefits if competitors push features;
  • Use storytelling, UGC, influencer content where others don't;
  • Small shifts (formal β†’ casual tone) can improve engagement.

Adapting to Meta Algorithm Updates:

  • Track Meta algorithm changes (short Reels, native casual formats favored);
  • Follow Meta Business updates + marketing communities;
  • Run competitor audits monthly;
  • Review and adjust campaigns bi-weekly.

1. What should you do when analyzing competitor ads?

2. What should you do if your competitors are all using short-form videos?

question mark

What should you do when analyzing competitor ads?

Select the correct answer

question mark

What should you do if your competitors are all using short-form videos?

Select the correct answer

Everything was clear?

How can we improve it?

Thanks for your feedback!

SectionΒ 4. ChapterΒ 6
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